How Startups Choose Where to Play and How to Win
The full field guide behind this diagnostic. Product-market fit, moats, distribution, scaling, the AI-era pricing debate, and the 2026 venture benchmarks, each claim paired with its sharpest critique. Paperback and Kindle.
Buy on Amazon →Answer eight quick questions about where you actually are. Get a sharp, prioritised brief: the one constraint holding you back, the three moves that matter, the number to hit, and what will kill you if you ignore it.